Radar Magazine, the genetically-engineered master magazine title created for the audience that propels Gawker, Gothamist, and Go Fug Yourself to daily stardom, launched Radar Online this morning.
By far the wickedest features of the site are the interactive elements, especially Fame-O-Meter and Fifteen Minutes.
Fame-O-Meter is a real-time, (partially) algorithm-driven, constantly refreshing analysis of the top 100 celebrities "market value." Hilarious, especially for those keeping track of the latest developments in the world of international celebrities.
Fifteen Minutes is even cooler. Submit basic information about yourself and a photo, and get your allotted fifteen minutes of fame on Radar's site if nowhere else. The site even emails you back letting you know when to tune in so as to capture the coveted screen shot to email to your friends later. Kewl.
Incidentally, Radar's take on celebrities includes moviestars, rockstars, business heads, and major politicians, a savvy melange for a savvy target demographic.