This is so fake that it's good like Ho-Ho Cakes.
A billboard for Ugly Kids, and then go to the site, and testimonies that seem more like corny Kellog's Frosted Flakes ads then heart-wrenching testimonials.
Then the obligatory child's porn throw-in, and what we have is homemade American controversy pie!
The real question: Is ugly the new black?
Link (via adrant).