What makes White Hot Now really worthwhile is that it reports the obvious.
It's a good idea, keeping everyone up-to-date where the rest of us are.
For instance, everyone I know is doing the Digg thing right now, but it wasn't until White Hot Now talked about it that we all got it: Digg is now essential. Which is informative, showing the forest we may have been missing for the trees.
Everyone is on Digg. Get it? White Hot Now confirms. Get that? Two different pieces of information, both noteworthy.
But the fact of the matter is that Digg is happening. It's like boingboing and slashdot for the kids who are less concerned with coolness, and who are more concerned with actual information.
Digg's like a (100% real) juice bar for non-illuminati. Which is sweet, because illuminati are boringboring.
And White Hot Now is like a Dean's list report card that also happens to function as an internet road map. Wheee!
Link (via Digg).