Mike Mongo's popular web presence and weblog... GET READY. GET STEADY. GO!... How To Rockstar: Amplive remix of Radiohead's In Rainbow

14 February 2008

Amplive remix of Radiohead's In Rainbow

It was probably this video that did the job. Though only eight tracks long, Amplive's Rainydayz Remixes is the best real internet music album since DJ Danger Mouse's Grey Album mash-up of Jay-Z's The Black Album and the Beatles' White Album. And up until two days ago, it was unavailable.

But as of today, Radiohead having given the album their official seal of approval, Rainydaze Remixes is now available for download. [See link below.]

Initially, news of the release was posted around the internet along with tracks by an excited/ambitious fanbase of the DJ/producer Amplive including this doctored photo...

Amplive/Thom Yorke mash-up

...which no doubt contributed to the initial news reports/added fuel to the fire.

The stroy was that by forwarding a receipt of purchase of Radiohead's notoriously-successful In Rainbow album, listener's could get a copy of Rainydaze Remixes. The problem was this took place without Radiohead's approval or awareness. Eventually (what with the publicity and all - 1, 2, 3), it came to Radiohead's attention. That's when Radiohead's publisher put a quash on he project. Rainydaze Remixes suddenly was buried.

Fortunately, cooler heads prevailed. Partially due to a heart-felt YouTube plea from Amplive himself as well as a grass-roots fan campaign that supported Amplive (his work with artists such as mainstream successes such as Linkin Park and Goapele, as well as underground legends the Grouch and Akon, have earned the producer a sizable following), cooler heads prevailed, and Radiohead listened to the project and have now the group and their management and publishing company have all given the Rainydaze Remixes their seal of approval. Here's the video from Amplive pleading with Radiohead to "please listen" to the music:
And here is Amplive after getting the good news:

Quite a difference! And a success for music-lovers everywhere.

Though it took all of this to get to the music, this is yet another step in the right direction for music and technology. In addition to encouraging experimentation and artistic freedom, by combining mainstream superstar success with ear-to-the-street underground savvy, Amplive and Radiohead are making real modern headway for human relations...by showing what we all share in common.

In the past, the major record labels would have stamped a label on this kind of synthesis, petrifying it in order to sell it out before it had a chance to develop any further. Yet this is just another step in the evolution of music and web economics that has major labels left stunned and reveals their model as being hopelessly outdated. To the record labels this is about peanut-butter and chocolate equaling something that could have been marketed as Reese's. But to 21st Century, this is about the developing of something so great it doesn't even have a name but that is globally-loved all the same.

Best of all, the music is amazing. So thanks to Amplive for making the tracks. And thanks to Radiohead for yet another contribution to this developing modern artistic culture that has the means of production and distribution in its own hands but doesnt have (or need) a name.

Plus? Yet another opportunity for Del Tha Funkee Homosapien to show his knack for picking winners!


*BONUS: Download DJ Dangermouse's The Grey Album


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